Client
Brucira
2021
Service
Product Design
UX Copywriting
Interaction Design
Contributors
Harsh Vijay, Siddhita Upare, Juilee Mahimkar,
Sagar Ludhiani, Piyush Gupta
Finity came to re-work their existing app's UI fundamentals and build the ability for people to buy and sell mutual funds.
View and buy funds
People can view and dive into details about a specific fund, instigate it, and if they want to — go ahead and set up an SIP or purchase it one-time.
Segregation
The team crafted beautiful illustrations to pair with a rich set of categories the funds have been segregated into.
Design System
One of my main objectives was also to set up Finity to be able to re-build the rest of their app using a consistent framework of UI components. This also included fundamentals like typography, buttons, radio buttons to molecules like tabs and search inputs.
I also worked alongside the developers, pair-programming the screens and handing over detailed micro-interactions so what was once imagination also translated beautifully to real-world screens in people's pockets. For me, job half done is job's not done.
